Secret SEO technique – Internal Linking
A SEO Secret that is Often Overlooked – Internal Linking
Most of the people get unduly worried about how many websites actually provide links to their own sites which is known as external links. But they actually overlook or undermine the importance of another effective and intelligent SEO technique which is right under their control. It is internal linking. By internal linking we mean the mechanism by which various pages are interlinked of a particular website through the presence of words or phrases existent on the other pages. So the pages are properly interconnected and this makes the web pages of the entire site easily navigable by the search engine spiders.
This is really a secret SEO trick and quite underrated. So when one embarks on the linking program this strategy definitely needs to be kept in mind. This is something which is entirely under your control and therefore maximum level of optimization with this secret SEO trick is attainable. In order to attain a high ranking in the searches conducted by the various engines it needs to be ensured that all the pages in the website are satisfactorily crawled and found by the spiders. Specific to a keyword a relevant webpage can be customized. The Google Page rank will also be higher for these websites thereby creating a positive impression in the minds of the visitors to the website. There are different keyword phases that are typed in by the internet users and for a website to be popular the site needs to have a high rank for all the relevant searches. This is possible very effectively with internal linking.
To make a specific page relevant to a definite keyword phrase the phrase needs to be incorporated in the anchor text present in the links to that page. As a general rule a webmaster places his most competitive phrase in the home page or the web page which is the landing page. Another secret SEO trick is to use phrases that you would like to focus on the pages concerned as the linking text. For judging the proximity of a specific page from your homepage the Page rank of that page is a good indicator. If a page is easily accessible with the minimum number of clicks from you homepage then it will have a higher Page rank than that which requires four or five clicks to access. However in order to get this achieved do not place internal links to all the pages from your homepage! This reduces the weight of each of these links and your site looks cumbersome and voluminous.
To improve the structure of your internal links there are different tricks which can be effectively employed. One such technique is to have text link navigation. It is usually present on the left hand side of the webpage and is the first aspect which is noticed by the spider once it crawls through your site. A high importance is attached to this component and should therefore be optimized very carefully. Get your target keywords to be incorporated in the links but do not go overboard with this. Forcefully cramming your keywords in each and every internal link looks mindless and your site might be penalized for resorting to spam.