So you have a website and you have realised that you are not attracting enough traffic to it. The way forward for you now is to employ the services of an SEO company. They will help you to gain more traffic through various methods, not only will they increase your traffic but they will also localise your traffic to potential customers.
When employing the services of an SEO company there are things to look for so that you can build a solid relationship to really help your website move forward.
Open and honest approach
When meeting with an SEO company you need to make sure that they will be open with you with regards to the methods they will be using to help your website. This includes monthly reports on work carried out and its impact on your website. If they will not discuss methods and reporting then you will never be able to build that relationship.
Knowledge about your industry and website
The SEO Company you meet with may never have completed work within your industry; however this is not a bad thing and can be seen as a positive. If they have never witnessed your industry before they may have a new approach that you haven't thought of before as they are coming from outside.
If they are willing to ask lots of questions and spend time researching your industry then you are talking to the right people.
Examples of previous work
Ask them for their portfolio of previous clients, this way you can understand who they have worked with and the results achieved. Better still ask if you can call up a client and ask them directly about the work they had done and their opinions on it.
By seeing a portfolio you will start to see the way in which the SEO company works and if it suits you and your style.
Check out the methods they use to help your website, things such as link building, social bookmarking, press releases, article releases and the use of social media should be discussed and what results you should expect to receive with them. Check that all methods and ideas are white hat and not going to get your website penalised in any way with the search engines.
The ability to try new methods with enthusiasm
The internet is for ever changing even on a daily basis. A good SEO company will be consistently looking at new marketing options available through the internet. There are new social media websites starting all the time and researching and testing will allow them to take your website out to new potential users and customers.
You want them to enthusiastically call you up and arrange a meeting to discuss a new method, this way your website will be at the forefront of internet marketing and optimisation.
Employing the services of a good SEO company will be one of the best things you ever do for your website so make sure that by following the five top tips you get the right person and can build a long solid relationship that will be of mutual benefit to both of you.
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales.
He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business.